100% Cotton
Every toy in this range is made from 100% cotton, from the brushed fleece body to the woven outfit and the stitched face.
Safety Certified
Production meets EN71 and ASTM F963 standards, with tested fillings and embroidered features instead of loose parts.
Collection Led Design
We develop these toys as complete collections so the characters, fabrics, and colour stories sit together on a shelf.
Low Minimum Orders
Start with a single character or take the full collection. MOQs are set to suit boutique brands launching a new range.
Our Collections
Soft toys made from 100% cotton, developed collection by collection. Dressed fleece animals, sea friends, muslin pocket toys, and rattles, all with hand embroidered faces and ready to private label for your brand.
Gingham Collection
Eighteen patchwork friends in 100% cotton gingham, from a red checked crab to a lilac teddy bear. Every character is pieced from a different gingham colourway with contrast ears, paws, and fins, hand embroidered faces, and visible saddle stitching. A bright, cheerful range that sells as singles or as a full shelf.
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Sea Collection
Eight sea friends in 100% cotton, from a corduroy crab to a slub weave sardine. Textured slub weaves, brushed fleece, and chunky cords in a driftwood palette of stone grey, rust, and ochre, designed to sit together as a shelf or sell as single styles.
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Animal Collection
Eight heirloom animal friends in 100% cotton, each dressed in a removable cotton outfit. Soft brushed fleece bodies, hand embroidered faces, and calm natural colourways designed to sit beautifully alongside a clothing range.
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Muslin Pocket Toys
Ten flat bodied pocket friends in soft 100% cotton muslin, from a moss green frog to a terracotta monkey. Simple stitched faces, blush cheeks, and a muted palette of naturals, dusty blues, and earthy tones. Sized for a small hand or a coat pocket, and ready to private label as singles or a set.
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Muslin Rattles
Seventeen hand held rattles in 100% cotton muslin, each a character head on a slim padded handle sized for a newborn grip, with a soft rattle inside. The line-up includes every pocket toy friend plus an owl and a bat, in matching colourways so a brand can build a coordinated nursery range.
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Looking for our wider plush range? Browse all soft toys.